They continue to insist that “content is king,” and perhaps it’s truer now than ever before. If that’s so, professionals need to “ace” their opportunity to have their expertise showcased and consumed by the audiences they’re looking to influence.
Sellers of professional services get hired based on trust, expertise and a demonstrated track record of solving the problems that a given market grapples with daily. That can’t be told, and it can’t be sold. It must be shown.
That’s where content comes in. Whether it’s written content, audio content (such as podcasts), video and even webinars and workshops — your ability to project your expertise with confidence will dictate your success in capturing attention, gaining notice, earning trust and ultimately getting hired.